​​As Easyfairs continues to expand its footprint as a leading international event organizer and venue operator, the complexity of its commercial operations has grown significantly. Managing pricing for over 250 distinct services, each with thousands of variable options and calculation rules, had become a massive manual undertaking. Relying on spreadsheets for this critical function was no longer sustainable as it was resource-intensive, prone to error, and difficult to scale.

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Rather than adopting expensive, off-the-shelf third-party licensing that would require widespread access, the client aimed for a tailored digital solution. They needed a robust, future-proof application that could handle complex logic outside the CRM while seamlessly integrating the final data back into their sales workflows, ensuring accuracy and efficiency for their teams.

#CHALLENGE

Managing pricing complexity at scale

The organization faced a growing mismatch between pricing complexity and tooling. Managing thousands of pricing combinations manually increased the risk of errors and slowed down sales operations. At the same time, expanding third-party add-ons usage would require additional licenses for a large number of users, significantly increasing costs. The challenge was to regain control over pricing logic, reduce dependency on expensive tooling, and enable faster, more reliable price generation directly connected to the CRM.

You notice that the people at Agoya want to achieve something together with you and really go for it.

Philip Van Hove - Business Application Manager @ Easyfairs

#SOLUTION

A custom pricing application integrated with Salesforce

Agoya designed and delivered a dedicated digital pricing application, built as a microservice connected directly to their Salesforce organisation:

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• Rule-based pricing engine: Pricing teams can define rules for each service and option, automatically generating standard list prices.

• Flexible price management: Prices can be adjusted or overridden within the application before validation.

• Built-in governance: A pricing manager validates and adjust final prices before they are published.

• Seamless Salesforce integration: Once approved, prices are automatically uploaded into Salesforce, making them immediately available to sales teams.

• Standalone, scalable architecture: The application integrates cleanly into the existing application landscape without relying on expensive third-party licenses.

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This approach gave the client full control over pricing logic while maintaining speed, accuracy, and CRM integration.

#OUTCOME

Faster pricing, lower risk, better adoption