top of page
salle-d-attente-avec-des-moniteurs.jpg

EVENT

Building Data Intelligence Capabilities

DATA PLATFORM

This award-winning project, recognized with a prestigious UFI Award in 2024, was designed to turn fragmented data into a strategic growth asset. As the organization scaled, data about visitors, exhibitors, sales, and events was spread across multiple systems, limiting decision-making, innovation, and customer impact. The ambition was clear: build a strong, AI-ready data foundation to enhance decision-making, increase visitorship, activate sales and revenue, and improve customer ROI, ROT, and overall experience.

#CHALLENGE

Turning fragmented data into actionable intelligence

The client’s data lived in silos across various applications, making it difficult to build a unified view of the business. Without consistent, business-ready entities, teams struggled to generate insights, activate data for AI use cases, or align around a single source of truth. To drive growth, improve visitorship, and activate sales and revenue, the client needed to aggregate and structure their data in a way that was both technically robust and easily understandable by the business.

"We spoke to several potential partners, but Agoya stood out due to the technical capabilities of the employees, in combination with the pricing."

Tom De Smedt - Data Intelligence Manager Easyfairs

#SOLUTION

A centralized data platform built for AI and decision-making

Agoya partnered closely with the client to design and implement a centralized data aggregation platform, enabling data-readiness across the organization:

​

  • Unified data integration: All key data sources were consolidated into a single platform, breaking down silos across the application landscape.

  • Business-understandable data model: Raw data was transformed into standardized, meaningful entities that could be easily used by business teams.

  • Foundation for AI use cases: The platform was designed to power multiple AI and machine learning use cases directly embedded into the client’s products and workflows.

  • Standardized insights and semantic layer: Insight creation, data models, and semantics were aligned across teams, ensuring consistency and transparency.

​

This platform became the backbone of the client’s data strategy, enabling both operational efficiency and advanced analytics at scale.

#OUTCOME

AI at scale, smarter decisions, and industry recognition

The impact of the data aggregation platform was both operational and strategic:

​

  • Multiple AI use cases deployed: Several AI solutions were directly integrated into the client’s application ecosystem, accelerating innovation and value creation.

  • Stronger data-driven decision-making: Teams across the organization gained reliable, consistent access to insights.

  • Operational efficiency: Standardized data models and insights reduced duplication of effort and improved alignment between teams.

  • Scalable data foundation: The platform supports future growth, new use cases, and evolving business needs.

  • Industry recognition: The project won the UFI Award, highlighting its impact and innovation within the events industry.

​

By building a centralized, AI-ready data platform, the client transformed fragmented data into a strategic asset, fueling smarter decisions, scalable AI use cases, and long-term business growth.

bottom of page